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News - Updated
Amazon to Sell Comcast Cable Service?
By Phillip Swann

Washington, D.C. (March 20, 2016) -- Amazon, which boasts the 'Earth's biggest selection,' may be preparing to sell cable and Internet service from Comcast as well.

The ecommerce site has created a page called the 'Amazon Cable Store,' which offers a variety of Comcast products including Internet service, Internet and TV bundles, and Triple Play offers (Net, Phone and TV).

The page includes links to separate pages for individual packages, but it seems that Amazon is not yet allowing anyone to actually order them. Each page carries a notice, "The package is not available in your area," even if you insert a zip code in a Comcast market.

Update: Earlier today, the Amazon/Comcast page did not include pricing, and individual pages said, 'The package is not available in your area." However, some pages now have posted prices and seem to permit actual purchases. For example, Comcast's Internet Plus TV 25 Plan is priced at $54.94 a month for the first 12 months. The plan offers Internet with speeds up to 25 mbps as well as 30 TV channels, including HBO. See page below:

Update #2: Kelsey Richards, an Amazon spokesperson, told tonight (Sunday) that the company had no comment "at this time. I'll circle back with you once I have details to share." Meanwhile, the Comcast pages are still live at

The Amazon/Comcast store says you must fulfill three steps to purchase Comcast service: 1. Select a package and equipment; 2. Complete a credit check; 3. Schedule an installation.

Amazon featured a promotion for the 'Amazon Cable Store' on its Home Page at 4 a.m. ET today (Sunday), but it has since been removed.

In addition to offering Comcast service, it appears the Amazon offering would allow customers to purchase TV programming bundles in a slightly different way. The package would start with a 'pre-bundled' lineup of local broadcast channels and a set number of base channels. Then, consumers would pick a plan based on their budget and four different categories: Specialty Channels: Family Channels; Sports Channels; and Premium Entertainment.

Interestingly, the low-cost plan, called Internet Plus 25, does not include ESPN. Internet Plus 25, which includes both TV and Internet service, costs $54.95 for the first 12 months.

Comcast, the nation's largest cable TV service, could certainly benefit from an on-site partnership with Amazon which reaches scores of millions of customers every day. For Amazon, it would be yet another prominent product to sell as well as open the door to a possible wider partnership with Comcast.

Amazon has the Amazon Prime streaming service and could be interested in offering a live streaming plan as well. Comcast could make it easier for Amazon to reach its audience of Internet subscribers

While Amazon is not calling the estore, 'The Comcast Cable Store,' Comcast is the only cable TV provider mentioned on the pages. has asked for a comment from both Comcast and Amazon and will report back here if more information becomes available.

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Phillip Swann is president and publisher of He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at or at 703-505-3064.

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