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DIRECTV Adds a New HD Channel
By Phillip Swann

Washington, D.C. (March 12, 2017) - DIRECTV has added the outdoors channel, The Pursuit Channel, in High-Definition.

The network, which is on channel 604 on DIRECTV, airs shows of interest to enthusiasts of competitive shooting, fishing and hunting. DIRECTV is only the second major TV provider to offer Pursuit in high-def. (Verizon is the other; the smaller cable TV service, Centurylink, also offers it in HD.)

But channel officials say they expect more high-def carriage in the near future, including a cable TV provider, which the company did not name.

"The process to rapidly add HD homes and welcome millions of new homes to our HD signal began in 2016 when Pursuit became the only outdoor network on the Verizon platform," said Rusty Fault, the channel's CEO. "Switching our signal to full HD on DIRECTV Is a milestone in our drive to deliver more quality HD content to more HD homes than any other outdoor network. And we're not through positioning Pursuit with even more HD distribution."

Pursuit says it's now available in more than 40 million U.S. homes.

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Phillip Swann is president and publisher of He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at or at 703-505-3064703-505-3064.

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