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Study: 61 Percent Of Homes Now Have HDTVs
By Swanni

Washington, D.C. (December 23, 2010) -- A new Leichtman Research study says that a whopping 61 percent of American homes now have at least one High-Definition set.

The number is a bit higher than recent estimates done by rival research firms which have pegged HDTV penetration in the U.S. at 50 percent or less. But Leichtman adds that 26 percent of U.S. homes also have more than one HDTV.

The increase in HDTV ownership has accelerated in the last several years thanks to declining prices. While some large-screen HDTVs often cost more than $5,000 roughly five years now, now they can be found for under $1,000.

Leichtman says that only 12 percent of U.S. homes had at least one HDTV in 2005 with just one percent owning more than one.

The survey also revealed that consumers have little interest in the new 3D TVs; sales of the new sets have been arguably the TV industry's bigger disappointment in 2010.

According to Leichtman, fewer than one percent of U.S. households now have a 3D TV. And although 80 percent of adults have knowledge of 3D TV, only eight percent said they are "very interested" in buying one.

The Leichtman survey was based on a telephone survey of 1,308 people 18 and older in November.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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